Does your website have the right ingredients? Let’s see. Take a look at the 10 items below. If you fail to ‘add’ 6 or more of these ingredients to your website recipe – we can help you do whole lot better. Let’s get started.
Number 1 – Is your site mobile friendly?
83% of adults use smartphones or tablets to look up restaurant locations, directions, and hours. 75% look up menus, 55% read reviews, 51% order takeout or delivery directly from the restaurant website, and 50% use rewards or special deals. (restaurant.org) With all this mobile activity a mobile website is a must to grab the attention of today’s customer.
Number 2 – With so many guests looking for menus please tell us your site is not using PDF menus to showcase your best asset – your food.
- PDFs are hard to keep up-to-date.
- PDFs are terrible for SEO.
- PDFs are difficult to view for mobile users.
But, do have a printable menu option for diners who like to order for pick-up, those looking for catering options and your fans that just prefer their information in analog format.
Number 3 – Are your specials easy to find?
Highlight your specials and give your visitors another reason to come on in today.
Number 4 – Do you have great looking custom photos on your website?
Don’t be stingy with photos of your food, your interior and photos from the street view. Ambiance is important and visitors want to understand the experience before they arrive.
Number 5 – Do you have social proof? You know, testimonials and reviews.
Most guests (78%) find restaurants to try based on recommendations from their friends. However, the second most popular way guests find new restaurants is through social media. (toasttab.com) Share with your fans and new visitors the thoughts of your patrons.
Number 6 – Are you using social business profiles to add to the strength of your website with local listings?
Complete Google My Business, Facebook local business data and your business Yelp profile with a short description, website, email, phone and address information and a map link to your restaurant.
With Google My Business you can manage reviews, post photos and provide ideal data for a sidebar listing that looks like this…Google calls it their Knowledge Graph card.
Take a look at all the cool data that populates – a map link, website link and directions. Your review rating and a link to more reviews, a short description and contact information.
There is even an estimate of how busy you are right this moment – this is awesome free advertising and very powerful.
Number 7 – Do you have a Happy Hour?
Your guests will want to know all your Happy Hour details – what’s your special and what are the hours. Happy Hours are big draws – be sure to share the way your restaurant celebrates this time.
Number 8 – Does your Contact page have a map link for Google Maps?
Have an easy to find Google Map on your Contact page and link your address to Google Maps for mobile users from the Homepage. Make it really easy for new visitors to find you.
Number 9 – Seems obvious but, are your hours easy to find?
Make is easy to find your hours, parking and contact information. Many restaurants fail to list this helpful information. Depending on your location you may want to add train or bus stop information as well.
Number 10 – Do you take reservations?
If you have an online reservation system – make sure it works and staff are trained to use it. We all know it is frustrating to think we have reservations and we really don’t.
That’s our list of 10 key ingredients. So, how did you do? Please don’t dismiss the importance of your online presence. Let us help you gather all the right ingredients for your restaurant’s website.
Not sure if your website is mobile friendly? Run your website address through this Google mobile tool to get a quick report.