Social media marketing is still in its early stages as far as being used as a business tool. There is no exact formula to follow that will make the results businesses seek happen automatically. Social media marketing is a progressive process, meaning results will come over time, not right away – even if your business has a great social media marketing strategy in place. We have identified seven of the best social media tools marketing professionals should be aware of if their trying to expand their business’ online presence.
The hottest trend in social media marketing right now is influencer marketing and Notifier was created to do just that. Influencer marketing is the practice of engaging in a specific few individuals, rather than a whole target audience. Notifier will automatically search your content for references to other brands and pull up their social media information so you can “notify” them you’ve cited them in your post.
Real Geeks’ Facebook Marketing Tool
Real Geeks is a Facebook Ad campaign managing tool for real estate companies. It connects your Facebook Ads to your website, enabling it to create ads with relevant information from your website. As a business owner you can review these ads before they’re posted and Real Geeks also allows easy progress tracking.
SocialOomph is a social media management tool, very similar to Hootsuite. You can connect to a majority of your social media profiles, schedule posts, and manage analytics and other audience insight tools.
Sprout Social is another social media management tool, also similar to Hootsuite but with a few more features. Like Hootsuite and SocialOomph, you can connect to all the major social media profiles, schedule posts, and manage analytics and other audience insight tools. Sprout Social also has “social listening functionality,” a tool to generate better content topic research. You can also create user roles and divide up tasks, which sets Sprout Social from Hootsuite and SocialOomph.
Crate is a new content generating tool that allows you to find the best-performing content on the internet based on the social media feeds you plug in. It is great as a strategy tool or if you’re just looking for inspiration for your social media campaign.
If your social media plan is missing the visual piece of the puzzle, but you’re scared off by your lack of technical design skills, Canva is a great option. Canva’s templates allows even the most novice designer to create high-quality images and add the visual spark that was missing.
AgoraPulse is another social media management tool option, similar to Hootsuite, SocialOomph and Sprout social. What sets it apart from the rest is that it is the first social platform to offer inbox zero to manage messaging within your social media accounts.
Please keep in mind that while automation tools can save time and money, you must not become too reliant on them or your business’ online presence and voice could suffer. Also, if you rely too much on automated tools, your own skills may not be as strong as they could be or you may miss posting the day-to-day kind of posts that reflect the voice and culture of your business and customer service.