Is Mobile Important in Your B2B Marketing Strategy? That’s the question a recent article at Social Media Explorer is asking.
Is mobile important to B2B social media marketers? Take this quick, down and dirty assessment to find out what opportunity, if any, the mobile web presents to your company.
You’ve heard that the marketing wars of tomorrow will be fought on the small screen. Smart phone usage and mobile search continue to grow, with analysts predicting nearly 3.5 billion mobile searches per month by next year.
And already, 80% of smart phone users research purchasing decisions within a 10 to 20 mile radius of their location, which certainly makes sense if you’re shopping for pizza or tires.
But what if you’re a B2B buyer of highly specialized products and services? What role does or will mobile play in B2B sales cycles?
Clearly there is an important place for mobile marketing in this year’s and the next’s B2B marketing schemes. Whenever I’m out with friends, we are all carrying our iPhones or Android phones and using the mobile browser to research businesses and especially restaurants that we are interested in. While that’s clearly more of a B2C usage, companies are also increasingly turning to mobile as part of their B2B marketing strategy. Suppose you are a moving company that specializes in helping businesses relocate. Would you feel there is a need for mobile advertising for your demographic? What if you are specifically trying to target that young, urban, hip startup that is looking to relocate offices? We guarantee that they will be using their mobile devices to research and conduct business, and your mobile marketing efforts can only help you.
Evolve Systems is in the business of helping businesses establish websites, build e-commerce platforms, save money with mobile payment processing, and even helping businesses with marketing efforts such as mobile marketing. We will work with you to make sure that your website is mobile ready. If you are in need of any of these services, contact Evolve Systems today for more information.