What’s trending today? Believe it or not, Business-to-Business social media marketing is on the rise with more companies joining everyday. Not only are companies online to promote their business to customers, they are also connecting with partners and employees working with or in their company.
Social media may seem daunting because there are so many different platforms to choose from, so the best way to enter the market is with a goal and vision for your online marketing. Some companies hire internal staff to maintain their social media accounts while others hire other companies to update and set up social media for them. If you’re considering setting up social media for your company, here are some reasons why you’re heading in the right direction:
As you might notice, B2B firms aren’t as active in updating their social media accounts. Mashable data concludes that only 32% of B2B firms update information on a daily basis from promotion to link sharing. Staffing should see an increase within companies because of the need to update social media and become active with customers. Social media can be effective, so get out there and learn it, promote it, use it, and be active.
To learn more about B2B trends and marketing, see Mashable’s: The State of B2B Social Media Marketing [INFOGRAPHIC]
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