Social commerce is a sub-category of e-commerce and how it functions depends on the platform. A few years ago, social commerce was described as being in its infancy by experts in the industry and a lot of those issues still remain unsolved. But is a lot closer to be a useful tool due consumers habits are
In last week’s blog, we introduced social commerce and we went over the five different categories it falls under. Now that you understand what social commerce is, you’re probably wondering if you should venture into this new world. That’s what we’ll be discussing this week. Many merchants are hesitant to jump on the social commerce
The terms click and mortar, clicks and bricks, or the more formal — omnichannel retailing, all mean the same thing. They are a type of business model that includes both online and offline operations, typically an online shop and a physical storefront. These types of retailers tend to excel past businesses that only have a storefront or
We understand that your job as a retail merchant is extremely demanding and time-consuming. If you have tried and failed to manage an e-commerce shop and are frustrated by the lack of ROI (return on investment), you are probably making a few common mistakes. There are many reasons that e-commerce websites do not live up
This holiday season, the National Retail Federation is predicting 136 million people will shop during Thanksgiving weekend. But due to other holiday shopping days being established and a change in consumer behavior, there has been a noticeable decrease in Black Friday sales. Even though people are now shopping differently, the bottom line is that they’re still shopping.