Think of the biggest, scariest roller coaster in the world today. Rapid fire turns, corkscrew twists, suspended upside down, plunging into darkness and back out again. Going to great lengths to defy gravity and thrill its riders. That’s how you might define digital marketing. The industry is a crazy, impulsive and volatile landscape of change. And just like the folks who love to ride roller coasters over and over again, you need to be a little crazy to keep up. Jump on and buckle up as we look at what’s around the corner for 2016. But please, no screaming at your desk.
Mobile, mobile, and mobile. Did we mention mobile?
This chart from Nielson is a powerful visual for you non-believers:
If you remember nothing else from this article, remember this trend: mobile search, mobile optimization, and mobile conversions are the future of digital marketing. Period. If your website is not mobile-friendly, you will lose. If you emails, newsletters and blog formats are not mobile-friendly, you will lose. If your e-commerce tool is not mobile-friendly, you will lose. We are one, huge global mobile society. No matter how small your business, you cannot afford to ignore mobile and the impact it is having on digital marketing. Mobile is not the only thing, but it’s a very big thing to incorporate into your marketing strategy.
New ways to pay
Back in July, we posted an article about the evolution of payment options. Technology is dramatically changing the way we purchase goods and services. These changes bring improvements, speed and convenience to our transactions. We dedicated a good part of the summer to covering the EMV chip card transition. These cards, along with mobile wallet apps are continuing to challenge us to keep pace with consumer demand. Even though privacy and security are an ongoing concern for the general public, the competition is tight among companies to develop the next best thing. If you are still one of those businesses that relies primarily on cash for your transactions, now would be a good time to consider new payment options to keep your customers happy.
Content continues its reign
The idea that content is ‘king’ became popular among marketers only a few years back. Some would argue that recent content shock is forcing the king off its throne. Content shock means that we are so over-served with content that much of it is being ignored. Even if content is no longer the reigning method of marketing, it will remain a key component of any marketing strategy for the long-term. Content will always be needed and quality will continue to the key differentiator.
What changes will you make to your marketing strategy in 2016? Share your opinions in the comments below. Not sure what to do? Let us help you figure it out.