This past Monday we blogged on how Facebook and your business need to go along together in order to drive sales and conversions to your website. As Facebook is now the most viewed website on the Internet, it would be foolish to ignore it too much longer. If your company is not able to devote the time and attention to Facebook and other social media sites that is warranted, there are companies out there, such as Evolve Systems, who are willing to do the work for you and work closely with your Sales and PR departments.
Facebook is probably the most remarkable event to have occurred in the last decade. It has completely changed the way we look at the Internet, how we communicate with each other, where we burn off time at, and how we engage with information. One of the main headlines that keeps cropping up in recent years is whether or not Facebook and the rest of the Internet is safe and private. Privacy issues are a top concern for many. Ars Technica has the latest emergency news items about privacy concerns on Facebook:
If you you aren’t already paranoid enough to remove your address and cell phone number from Facebook, today might be the day. Facebook has decided to give its third-party app developers API access to users’ address and phone numbers as they collectively get more involved in the mobile space, but privacy experts are already warning that such a move could put Facebook users at risk.
Privacy is an important thing, on this we all agree. Yet just what is privacy? Where do we draw the line? Is your identity “private” if your name is found in a phone book? On a voting registrar? On the Internet? Why is it that many of us are willing to trust individuals in a government but aren’t willing to trust individuals in a corporation like Facebook?
Of course, the easiest way to avoid making your postal address and mobile phone number available to third parties is to not include it in your Facebook profile at all.
As the Internet continues to grow, so too does Internet security. We are now more secure on the Internet than we were a decade ago. Arguably, there are now more users on the Internet than ever before, but that just provides more incentive to honest programmers to come up with industry standard security systems to protect these users. Not every person on the Internet is a criminal. With most organizations, your information is kept extremely safe, extremely confidential, and only entrusted to others who have passed numerous legal requirements. Most Americans are confident their information is safe on websites such as Amazon and Ebay; how long until Facebook is the same way?
That said, common sense must still prevail. Don’t want the Internet to have your cell phone number? Then don’t put your cell phone number on the Internet. And also be sure to encrypt your smart phone, whether it’s an Android phone or iPhone. If you left your car, full of valuable possessions, unlocked in a busy parking lot, how much blame do you share if your car is broken in to and your possessions stolen? Being purposely smart on the Internet is the best security prevention.
Facebook is not that scary. They follow the same regulations and guidelines that other companies do. If anything, our excitement at Facebook has many of us to forget common sense. But Facebook remains one of the best opportunities for businesses on the Internet. Let’s use this tool to it’s potential!