When the internet first became universally accessible web pages and search engines were in their infancy. And in those early days having a simple web page that included your business description and contact information was all you needed. Today internet, search engine and website technology has exploded into increasingly complex layers of programming that demand a well devised plan and ongoing management for best results. Sorry to break it to you but the days of website simplicity are long gone.
We identified a need
In the 20+ years that we’ve been working with internet technology and developing websites we recognized that building a high performing website and internet presence was a multi-step process. It was becoming increasingly easy to get lost in the myriad of details and decisions that must be made at every point along the way. Our goal became to simplify the process for our clients while creating a powerhouse web presence that exceeded their expectations. And so our Five Step Process was born.
Our Five Step Process
We believed that our Five Step Process needed to include the full spectrum of details, decisions, responsibilities, timeline and tasks to effectively manage the client experience and leverage our expertise.
- Strategy – research, create a plan and set objectives
- Design – create corporate identity, every aspect of technology and mock ups
- Build – web, e-commerce, database, content management and custom applications
- Market – SEO, social media, email, loyalty programs with measurement and tracking
- Support – customer training and support, web hosting and network management
A long term design
The internet landscape is in a constant state of change and development. As a result we decided to build our Five Step Process with an open-ended flexibility that would allow us to be responsive to our clients’ long term needs. Unlike many web development companies our job doesn’t end when the site is up and running. In fact, providing ongoing marketing and social media management and analysis has become a key strength and differentiator for us in the marketplace.
Each step of this process is designed to achieve specific results and keep the project on course. We will dig deeper into each of the five steps to explain the ‘why and how’ benefits in our upcoming blog articles.
If you didn’t have the benefit of a formal process to create your existing website it’s not too late. Redesign projects receive the same level of care and expertise from us. And if you are thinking about a redesign be sure to subscribe to our blog to receive the full series of articles.