Your business is established, you are reaching out to customers, people are talking and chatting with you, and your cliente is growing. But we have one question for you: how is your website performing?
For many businesses, each endeavor needs to be able to answer the simple question: What is the ROI of _____? In this case, what is the ROI of your website? How is your website performing? Are you seeing a high volume of traffic to your website? Do you make time each week to look at your website’s analytics? Are you continuing to update your website with fresh content? Is your website highly usable? Do visitors like your website?
All of these are important questions that can have multiple answers to each which in turns leads to more questions. Evolve Systems would like to direct your eyes to this article on Daily SEO Tip: Top Onsite Factors for 2012. What this article is is a list of things that in 2012 will determine how often visitors come to your website, and whether they remain to learn more or purchase your products, or leave you for the next step on their browsing travel guide.
Here’s one of the main points:
6. H1 Tags
A great title tag coupled with a H1 heading that is just is good will give you excellent results. The H1 heading is the next thing people will see once they click through to your website. Even though people only look at this H1 for probably 2 seconds, the search engines look at it for a much longer time. A page about vehicle tracking should basically have the words vehicle tracking in the H1 heading as well. This might seem like common sense, but many sites have overlooked this in the past or failed to create a suitable and effective one for their pages. It is bestthat your H1 and title tags differ slightly, even though they have the same keyword.
One of the things we see at Evolve Systems time after time is websites that are designed by business owners in Microsoft Word. While Word is great for writing and editing documents, it makes a poor substitute for website design. Good website design is concerned about numerous things besides the look of your website. For instance, on a Word document you may enlarge the title of your document by increasing the size from 10 to 14, and then making the whole thing bold. That works great for a document, but for web design, it is more efficient to first set what type of text the headline is, normally an H1 or H2 header, and then from there adjusting the look and size of the words. Google does not see the fact that certain words are bigger and bolder than others; Google sees that special code called an H1 or H2 header tag, and realizes that it signifies something is bigger and bolder.
Do you have the time to update your website? Are you keeping track of how visitors are finding you? Are you updating your website and social media based on the research analytics brings? If you need help with your website, website analysis, and social media management, contact Evolve Systems today about our Website Maintenance Plan. We provide monthly reports detailing what the ROI of your website is, and take the time to update and market your website based on the analysis we provide. Additionally, we can help you start your own social media campaign and program to bring in even more traffic to your website and build connections with your client base.
Sign up today for one of Evolve Systems’ Website Maintenance Plans!