If you are a fan of the Austin Powers comedy film series you know how much entertainment value the character “Mini Me” added to that story line. For those unfamiliar with this character he was literally an identical mini version of the villain Dr. Evil. Mini Me added critical supporting role value to the story providing tons of comedic depth. What does this have to do with your website? Quite a bit actually and we’ll attempt to make the connection clearer for you in the next few paragraphs.
Why should I care about ‘Mini Me’?
Your website must be mobile ready in order to play that critical supporting role for your business. Your Mini Me website must be easy to find, to access and navigate without pinching, shrinking or zooming. If your website is aging and has not been upgraded to be adaptive or responsive to mobile your business will be impacted. Let’s cut right to the chase and hammer you with a few facts from the experts:
New data released by Adyen shows strong growth in mobile commerce. Web-based mobile transactions in North America increased 48 percent in the past year and represent 16.9 percent of all transactions, according to Adyen.
Smartphones have been steadily increasing in size, making it easier for consumers to shop and pay for goods online. This explains some of the shift in payments from tablets to handsets. The rapid growth also reflects retailers’ efforts to optimize their online businesses for use with mobile devices. In the future, it will be important for merchants to spot emerging trends in consumer payment preferences for particular types of devices in order to maximize e-commerce performance. Mobile-initiated e-commerce transactions will likely continue to be one of the best performing segments of mobile payments. Source: PaymentsJournal.com
“Nearly every business needs to adapt to reach consumers effectively on any screen. There are two basic strategies for building websites that display well on all devices: responsive and adaptive,” says Janine Warner, a globally recognized digital design and Internet trends consultant.
Should Mini Me be adaptive or responsive?
In the simplest terms an adaptive website has the technology to identify the user’s device and generate a page designed for that device. Large organizations like American Airlines utilize this type of technology. Generally speaking it is pretty sophisticated and often cost prohibitive for small to mid-sized business.
A responsive website uses CSS (Cascading Style Sheets) technology to create one version of your site in multiple sizes or formats that will then auto-adjust to display properly on most devices. Older cell phones are the only exception. This technology is far more cost effective for the average business and it delivers a great mobile user experience.
Options, workarounds and the bottom line
You do have a few options to address the Mini Me dilemna:
- simplify your current website navigation (a duct tape approach)
- create a second URL and site just for mobile (complicated and messy)
- upgrade your website platform to a mobile responsive technology (prepared for the future)
- put this off and hope for the best (please don’t)
Creating a Mini Me mobile ready website really is the best option to position your business for the future.
What option have you chosen for your mobile ready website? Share your missteps and victories in the comments below.