While you might be tempted to groan every time you hear “social networking,” bear with me for a moment.
Here at Evolve Systems we have found some social networking sites to be more beneficial than others. The best fit for you will largely depend on your industry and the audience you’re trying to reach.
However, we would like to suggest LinkedIn as a fairly universal choice. Here are some of the benefits we have found with LinkedIn:
Professionalism – Unlike Facebook or MySpace, LinkedIn is specifically targeted towards the working professional. The ads, layout, and format are all focused on delivering professional information instead of focusing on favorite TV shows or hobbies.
Contact Information – LinkedIn is a great place to search for professionals you’re your previous jobs or projects. If the person you’re looking for has changed positions or companies the contact information you have could easily be outdated. Through LinkedIn you can easily find someone from 10 or 15 years ago, as well as their current contact information.
Reconnecting – We have been able to connect with professionals that we have worked with in the past and re-kindled relationships that have proven to be mutually beneficial.
Profitability – For all the reasons above, we have won projects from connections on LinkedIn. It has proven to be a useful tool for us to network and maintain connections across the country.
If you are already LinkedIn, please connect with us! If you’re ready to join, please add us to start building your online network.