Today internet, search engine and website technology has exploded into an increasingly complex tool that demands a well devised plan and ongoing management to be effective. Even though the days of website simplicity are long gone it is possible to have an effective online presence. In this six part article series we’ve offered some ideas on how best to take on this challenge. So far we covered the steps of Strategy, Design and Build in our Five Step Process. Today we’re talking about life beyond your website: marketing.
Promote your brand
For many business owners self promotion can feel a bit awkward. The good news is that self promotion can be achieved in a number of ways. Email marketing, online advertising, blogging, social media and even search engine optimization all contribute to promoting your brand. And the options are endless when it comes to software tools to get the job done well. For example, we have helped many clients establish strong email marketing campaigns that keep clients informed about exciting opportunities in their companies by partnering with Constant Contact. We also work with our clients to start and manage an online advertising plan that might include banner ads, pay-per-click or social media advertising.
SEO is a marketing goldmine
One of the easiest and most affordable ways to market your website online is through Search Engine Optimization. To oversimplify a very complex topic SEO is the process of making your website more attractive to both search engines and potential visitors. The detail we build into the background of your site greatly increases your ranking and helps drive more visitors to your site. And your SEO strategy should be adjusted periodically to keep the search engines interested and looking for more.
Keep your customers
Social media is one of the most important ways businesses stay in touch with their customers. And social media is evolving into new uses such as customer service. However, as with any good marketing plan it’s the execution that really matters. Consistency is key when it comes to posting, blogging or even responding to email inquiries. And consistency is the primary reason our customers come to us for support of their social media plan. Our support programs are uniquely tailored to each client and their needs, helping them with website updates, content creation, search engine optimization, social media marketing, loyalty programs or just about any of their marketing support needs. Don’t let your marketing plan lose it’s consistency and effectiveness because you didn’t have the time to execute.
Are you struggling to maintain a solid online presence? What’s the most difficult part? What have you done that’s worked well for your business? Share your experiences in the comments below.