The terms click and mortar, clicks and bricks, or the more formal — omnichannel retailing, all mean the same thing. They are a type of business model that includes both online and offline operations, typically an online shop and a physical storefront. These types of retailers tend to excel past businesses that only have a storefront or
We understand that your job as a retail merchant is extremely demanding and time-consuming. If you have tried and failed to manage an e-commerce shop and are frustrated by the lack of ROI (return on investment), you are probably making a few common mistakes. There are many reasons that e-commerce websites do not live up
Last week, I had the opportunity to attend the Digital Dish event hosted by Saint Pual Area Chamber of Commer. This month’s Digital Dish focused on social media trends and our moderator was Drew Gneisner, of The Social Light in Northeast Minneapolis. I was pleasantly surprised when Drew explained that he would be looking at social
Better than how much will a new website cost is the question, what is it you need your website to do for your business? Lead Generation Brand Building Customer Care and Support Educate and Distribute Content Sell Products and Services Online Each of these goals implies different keywords, resources and messaging to get found, rank
Google has always been good at dominating important sectors of the tech industry. They’re #1 in terms of Desktop Search and Mobile Search. In October, Google threw their hat into the ring of the voice-activated tech devices game with the launch of Google Home. Thus, making 2016 the year they pursue the hands-free search market.