There is no denying the impact social media has had on small businesses over the past few years. Social media allows customers and potential customers to interact with you instantly and easily. Social media encourages feedback, promotes sharing, and builds brand awareness. Is your business utilizing social media? Here are several ways you can get started!
- First you need to create social media accounts, and begin using them. There are many social media platforms, but we suggest starting with the basics: Facebook, LinkedIn and Twitter.
- Next you need to include social media buttons on your website, in a highly visible location. You want your customer base to be able to find your social media outlets quickly and easily.
- Install Google Analytics. This is a very powerful tracking tool that will give you great insight into the people visiting your site and clicking through via social media. Among many other things, you can see which pages/posts are the most popular, where people are coming from, and how many visitors are stopping by.
- Keep an eye on the competition. Check out the websites of several of your competitors. How are they using social media? How can you improve your own social media in comparison? What can you do to differentiate your business?
It is important to note that social media will not change your business overnight, but with time it should noticeably increase your web traffic and business volume. If you are looking for a boost, give social media a try. If you are looking for some help, contact us today for more information on our social media offerings!