Recently we’ve been taking a closer look at social media and ways to integrate it into your marketing strategy. It seems that many businesses and marketers are still finding it challenging to get social media marketing right. It occurred to us that it might have something to do with recent changes and some of the common myths around using social media for your business.
Social media won’t work for my business
We’re not sure if this common myth is an honest misunderstanding or a convenient excuse. Managing social media channels takes some planning and effort so it might be some combination of the two. The fact is that social media can be an efficient channel for almost any business. Some channels are better suited to B2B and others to B2C, so it’s important to be strategic about where you spend your time and resources. Take a look at our tips for Facebook and Twitter, or LinkedIn and YouTube to help you determine which channels will serve you best. When your social channels are implemented strategically, they can provide great return regardless of your industry.
Nasty comments on social media are bad for my business
Not only is this untrue, but it’s backwards thinking. Social media now provides businesses a terrific method of monitoring and managing their reputation in almost real time. Earlier this year we discussed some best practices for managing negative comments. Your customer concerns about your product or service should be addressed quickly and directly. Don’t miss these opportunities to connect, educate and showcase your customer service responsiveness. Every time you handle a negative situation well you will grow your base of brand loyalists and evangelists who will help defend your business to the naysayers.
Social media won’t grow my business
A few years back this myth was somewhat true. Social media had yet to develop into the powerful marketing channel that it is today. What’s changed? Available data on the platforms means significantly improved ability to target your perfect audience with the right ads and the right message. Because social media is people-based marketing, it’s becoming the largest driver of new customer acquisitions and customer retention. If you tried social in the past and were skeptical about its ability to drive results, it’s worth reconsidering. We recommend you designate a small amount of budget to test at least one channel. The results may surprise you.
Did we change your thoughts about social media marketing for your business with this article? Let us know in the comments.