Yesterday, June 30th, was Social Media Day, and thus we here at Evolve Blog are celebrating by spreading the news of the greatest revolution of the 21st Century.
Social Media has been prevalent since the beginning of web 2.0. This “media for social interaction,” has completely transformed the way we use the internet. User generated content allows for anyone to become the star of their own world. Facebook, Twitter, MySpace and hi5 among others have flooded the cyber world. Today Social Media has totally and completely revolutionized the way people interact with each other over the internet. Even more interestingly it has completely changed the way businesses interact with their customers.
Many of you may have read Eric Qualman’s book Socialnomics: how social media transforms the way we live and do business. In his book, Qualman focuses in on the facts, statistics, real-world examples and potential of social media in the business world. He is excellent at articulating his thoughts and theories through well written words and an impressive plethora of information gathered throughout the years.
Here’s a link to one of his most recent videos: http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-version/
If you didn’t catch all of that here are some bullets of the facts and numbers he mentioned:
- 1 in 5 couples meet online
- Lady Gaga, Justin Bieber and Britney Spears together have more Twitter followers than the entire populations of Sweden, Israel, Greece, Chile, North Korea and Australia
- If Wikipedia.com were made into a book, it would be 2.25 million pages long and would take about 123 years to read
- Social media has overtaken pornography as the top activity on the Internet
- An education study revealed that online students out performed those receiving face-to-face instruction
- Kids are starting to learn on iPads, not chalkboards
- Facebook tops Google in weekly U.S. traffic, and if the social networking site were a country, it would be the third-largest behind China and India
- 69 percent of parents are “friends” with their children on social networks
- A new member joins LinkedIn every second
- The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad
- Gen Y and Gen X consider e-mail passé. Some universities have even stopped distributing e-mail accounts
- E-books have surpassed traditional book sales
- A baby in Egpyt has been named Facebook to honor the social networking site’s role in the country’s revolution
- Groupon will reach $1 billion in sales faster than any company in history
- 24 hours of video is uploaded to YouTube every minute
Qualman’s main point is that social media is not just a fad, it is here to stay. Because of the permanent place social media has in society, businesses must learn to adapt in order to survive. Social Media is literally changing the way we do business. News Media (Newspapers, magazines, TV etc) have been struggling to keep up with the new business platform that the internet presents. Bloggers are becoming more numerous and reliable than traditional news sources. Everyday citizens are able to become news writers simply by having access to a computer. As business people we have a choice: evolve or die.
With that said, social media isn’t an evil entity forcing you to conform. It provides phenomenal opportunities for innovation, creative and connection. For the first time businesses can connect to consumers on a one on one basis via the internet, as well as monitor the chatter on social media sites in order to better serve customers. For instance, Comcast, a company infamous for atrocious customer service, invested time and money into social media by having an employee monitor twitter traffic relating to the word “Comcast.” This effort allowed Comcast to respond to negative comments by providing service to fix the mistakes or wrongs with their service. The result: Comcast has better customer service than ever and more importantly customers are talking about it!
Social Media continues to be an amazing opportunity for businesses to connect with their customers and offer creative venues in which to share information. Social media is changing the game we play and we are all welcome to play. Welcome to the 21st Century of Business. Welcome to the revolution.
For more info about social media check out socialnomics.net
Want to get your business’s social media started right? Check out the Evolve Systems’ Website Maintenance Plan.