Ahh, spring. March 20th marks the vernal equinox signaling the official start of spring. Time to clean out, reorganize, and refresh your environment. And that includes your website content. Even if you’ve recently updated your website, an annual ‘spring cleaning’ of the content can have a significant impact on your business. You may not need a full-blown audit but we recommend the following seven updates to breathe some fresh air into your website.
- Review for uniqueness. Make sure all your pages contain as much unique, valuable content as possible. There’s a lot of competition out there for the search engine bots’ attention. Make the best use of what you already have.
- Update to engage. A well-maintained site will make your visitor’s experience better by removing outdated or repetitive information. Remember: visitors want fast, accurate and easy to navigate.
- Update to stay fresh. Last March we discussed the importance of keeping your website updated. Search engines and visitors notice when information is outdated which hurts your business from both directions.
- Confirm your links. Nothing is more annoying than to click on a live link that leads to nowhere. Review every link on every page to ensure functionality and relevance. Broken links impact traffic. Remember: visitors want fast, accurate and easy to navigate.
- Clean up the details. Sales or promotions that have ended, products or services that you no longer offer, employees that have moved on and job postings that have been filled all need to be cleaned up. The best option is to redirect your visitor to a new page, other than your home page, whenever possible.
- Make sure your news is new. Many websites have a company news or events page. If your most recent article or post is more than three months old it’s stale and no longer earns the right to be called ‘news’. Nor does it earn the attention of the search engine bots. If you are short on company news look for industry updates or local business news to add to your mix.
- Improve, improve, improve. Virtually every business website can be improved through a fresh look at the content. Look at old, neglected pages, blogs or content and ask: how can we make it better? Whether a minor touch up or a major overhaul is required, your efforts will be rewarded.
So be honest…how long has it been since your website got a little well deserved TLC? Six months? Or maybe more like six years? It’s ok. We’ve seen worse. Just get your spring cleaning scheduled with us today. Let us help you improve, improve, improve your website, your traffic and your business.