Storytelling for business is a hot topic right now in marketing circles. It’s commonly thought that the business that masters storytelling will rule the universe. Or at least the online universe. In our last article we talked about why stories are a powerful tool in business. This article will focus on how to use stories and a few ideas that will work in any business or industry.
Variety equals interest
Stories can be built using a variety of styles. And mixing it up keeps your audience engaged and interested. For example, you might mimic a well known storyline like the Wizard of Oz, Humpty Dumpty or Star Wars. To add an element of fun we used Mini Me earlier this year as a jump off to discuss mobile websites. Another idea is to create a character to represent your typical customer such as an avatar or caricature. Like the carrot with the big muscles above tell the story of your business process or customer experience through that character.
What we have in common
Every business shares a set of common components regardless of your product, service or industry. We all have employees, customers, sales challenges, product or service development, vendors and suppliers just to name a few. Look at every aspect of your business and make a list of potential story topics. You may find one specific area is the best fit for your specific business and industry. But don’t limit yourself to just one. A multitude of storytelling ideas can be generated from every corner of your business.
Be brave and experiment
You have probably noticed by now that using storytelling requires a bit of guts to step out of traditional reporter style writing. Don’t be afraid to have some fun and experiment with different styles of storytelling to figure out what works best for your business. Another idea is to write about a business failure you experienced. Describe the challenge, what you tried and what you learned from it. And don’t forget to include how your business has improved as a result. Or write a story about the various challenges you face and how you and your team tackle them every day. The possible story ideas really are endless.
So what will you do with your storytelling ideas? Once you get on a roll with this effort you might find yourself swimming in a sea of ideas and topics. Well stay tuned because in our next article we’ll introduce the concept of a story bank.
Have you heard of a story bank? Does your company use one? Share your story in the comments below.