With the shift to EMV credit card terminals six months in the past (October 1, 2015 was the deadline for adoption of EMV ready equipment by merchants) only 37 % of merchants are actually ready and by late January only 17% had activated chip-card readers. The fault is not the merchants’ for failing to activate
In 2015, we dedicated a significant amount of blog space to the topic of EMV chip card technology. Our intention was to cover the chargeback liability shift deadline of October 2015 to help merchants and business owners understand the options and the risks. That deadline is long passed. What remains in its wake is a
Think of the biggest, scariest roller coaster in the world today. Rapid fire turns, corkscrew twists, suspended upside down, plunging into darkness and back out again. Going to great lengths to defy gravity and thrill its riders. That’s how you might define digital marketing. The industry is a crazy, impulsive and volatile landscape of change.
It’s September, which means the deadline for the EMV liability shift is less than four weeks away. For the last nine months we’ve put significant focus on the topics of EMV technology, the liability shift and things every merchant should know. If you’ve been following along you know that we’ve covered a lot of important
Do your EMV and POS systems play well with others? Or more importantly, do they play together at all? As the fast-approaching October 1st deadline looms, we are focused on providing helpful information about upgrading your systems. Merchants of any size or industry should take this opportunity to explore the options of EMV chip-ready technology