It seems businesses and marketers alike still find it challenging to identify and manage the social media piece of their marketing picture. We are taking a closer look at the top social media platforms to help you make better use of them for your business. In our first post on this topic, we looked at
In our last post, we talked about the importance of managing your brand online. One of the points we mentioned was to keep you personal brand in line with your business brand. This point is important enough to devote an article to the topic. Search is a part of our world, so your personal brand
LinkedIn is among the top tools for marketing to the B2B audience. LinkedIn is growing steadily and evolving to meet the changing needs of its audience. If you are not using this platform to its full potential, you could be missing out. Some of the newest features being rolled out, like the ones we wrote
We all know that social media is an important part of any marketing strategy. But when it comes to B2B, not all social media is created equal. According to a report on social media use by the folks at the Social Media Examiner, LinkedIn is among the top tools for marketing to the B2B audience.
Social media has become the prevailing mantra in business circles as a ‘must have’ part of any marketing strategy. This mantra is leaving business owners to wonder: Do I really need to be on every social media platform out there? New social media platforms are emerging almost daily. It’s becoming a full time job just