This week I attended the St. Paul Area Chamber of Commerce’s second Digital Dish of the year. Caryn Butler of Socially Smitten spoke about the importance of connecting with your customers through social media. She also emphasized the importance of having a strategy. This really hit home for me since that is part of our
Social media in the restaurant industry is extremely important if you want to stand out among your competitors. Adding a “fun-factor” to your social media presence will increase customer engagement and get people through your doors. If done it is correct. We’ll give tips on how to properly take risks on social media, without having your efforts
Creating interesting content for your content marketing strategy is only part of a solid marketing plan. Pushing that content out through the right social media channels is key to getting it found and consumed. But businesses and marketers alike still find it challenging to identify and manage the social media part of their marketing picture.
In our last post, we talked about the importance of managing your brand online. One of the points we mentioned was to keep you personal brand in line with your business brand. This point is important enough to devote an article to the topic. Search is a part of our world, so your personal brand
2014 brought with it significant change in the way you market and connect with your customers. Your online presence, your choices for reaching your audience and your frequency of messaging must all work together to be truly effective. And whether your company is brand new to the online marketing game or been at it for