Years ago, people did not trust the Internet. Stories of credit fraud and people losing their identity travelled far and wide (by email), almost like the chain letters of old. However, times have changed. People have begun to trust and accept doing business online. Companies like Amazon and Ebay have taught us that you can successfully manage and purchase items, and iTunes and Facebook have created the niche market of micro-transactions. People now feel safe buying major purchases or even receiving a monthly bill for many minor purchases.
Nowadays many companies are setting up online shopping carts for their business. The benefits of using a shopping cart for e-commerce are numerous:
• your geographical reach will expand as wide as you desire;
• you are better able to track your customer base;
• search engines will be drawn more toward your shopping cart and website;
• your shopping cart will never close;
• you will always have available technical help.
But what is the cost of a shopping cart? Many times, shopping carts are not cheap. It takes money which translates into time to set up a well-designed e-commerce platform. However, is it worth paying a little extra to be sure that your shopping cart is compliant with all tax laws and regulations? Is it worth paying a little extra to have a custom build shopping cart that works flawlessly with your existing website?
Paid shopping carts offer many more benefits than free shopping carts. Obviously the most important is support. If you are comfortable doing programming on your own, and having your business be essentially at the mercy of updates from open-source community (who admittedly are awesome with many projects), then taking the time yourself to set up a free shopping cart may be worth it. However, a paid shopping cart will always have backers behind it, guaranteeing you state of the art shopping cart technology, continual support, and the peace of mind that comes with someone taking a massive project off of your hands during its development.
An e-commerce shopping cart may cost you a little extra to set up, but the payoff will be enormous. You will have increased sales. You will have more page views. You will find new clients. And you will have a system set in place that will pay itself off in a short time.
Evolve Systems offers X-Cart as our premier e-commerce shopping cart. X-Cart is a professional store builder and shopping cart solution that is scalable to any size business. Our staff will custom build your business the best shopping cart you can possibly have. A web-based administration with intuitive web interface for database management insures you are able to effortlessly add new products and manage old products. We even offer outstanding support and service through our HelpDesk, or as we like to call it, “outrageous support!”
If you need a shopping cart for your business, please give Evolve Systems a call at 651-628-4000 to request more information!