Today, all of the buzz seems to be about social media and how it can help improve your brand. In fact, many businesses are training their employees to use social media as a marketing strategy instead of paying for advertisements. Creating meaningful, interesting Twitter updates and stories on Facebook Fan Pages could very well eliminate the need for spendy advertising.
Author Josh Bernoff of Mashable tells readers that this phenomenon is something we call “third-party technology for business.” Among the various technologies out there, many include LinkedIn and Google Docs that companies use as free tools for their business. Bernoff notes how “Unlike in Dilbert’s office, IT doesn’t control technology within corporations any more—workers do.” Because a lot of the people you work with use third-party technologies on a regular basis, many understand how social media platforms work. All that is left to the company is to teach the employees what to write about, who to follow, and where they should find information to help build their identity.
Another way you can look at social media is one in which you can answer or solve customer problems. Several companies have experienced customers complaining about products or services through social media. By identifying the customers’ problems through public updates, companies were able to address and solve issues. Show your customers that you genuinely care about their problems, and you’ll receive the feedback you’re looking for.
To read more about Bernoff’s article go to : http://mashable.com/2010/09/21/technology-business-empowerment/