Using videos to deliver your business messages is a fast-growing trend. In our last article, we listed some ways to incorporate video into your marketing mix. Once you have a video ready to go, you have a variety of video platforms to choose from like Instagram and Youtube. These two platforms are the most popular so check out these tips for getting started and watch your business grow.
Instagram for business
A helpful resource for information is the Instagram blog for business. They provide tips, examples, and news specifically for the business user. The site also offers a large collection of case studies posted on their site if you are looking for some inspiration from the big brands.
The platform began as a place to share photos and images with your specific audience. Your audience can ‘follow’ your brand to be notified of new updates. Businesses should optimize their profile and use industry-related hashtags to engage their audience. Use your creativity to post charts and promotional images for upcoming events. Just over two years ago, Instagram introduced short video capability. When using Instagram to take a photo, you will see a movie camera icon. Tap it to enter video mode, and then take up to fifteen seconds of video through the Instagram camera. Once you are satisfied with the video, you can embed it into your website or blog. It’s a simple way to add dimension to your marketing without spending lots of money or time.
YouTube for business
YouTube is different from Instagram in that it specializes in long videos. Think training videos, interviews, performances, speakers, and more. YouTube is a useful platform to house video content that addresses your audience’s needs in greater detail. Create videos that are helpful, valuable and compelling to your target audience such as frequently asked questions, expert interviews, how-to’s, slide decks and product demonstrations.
The videos you create can be housed on the YouTube site and embedded into your website or blog. When you register for YouTube, you will establish your own ‘channel’ that your audience can follow. Integrate your social media channels by posting your videos to Facebook, Twitter and StumbleUpon to drive more traffic to your website and blog. Depending on your budget and your goals, you may want to consider using a professional videographer for a polished look.
Our clients are experimenting with video marketing and seeing some impressive results. How about your business? What results have you seen from integrating video into your marketing? Share your experiences in the comments.