Video use and its effectiveness in marketing are exploding. Videos are put to work in many unique ways across every industry. Don’t discount them just because you don’t think your business has a ‘visual’ element. Every business has a visual element. Take a look at some of the ways businesses are using video to get their message across to their audience.
Testimonials and success stories – one of the most common ways to showcase your brand and value is with testimonial videos. Letting your best customers provide a review or tell your story is powerful. Statistics show that more than 60% of consumers are more likely to buy a product after watching a video about it.
Company story, history, mission – capture a company outing, provide a virtual tour of your facilities or present your history in a documentary style format. Take advantage of the chance to showcase the company’s culture. People buy from people they know and trust. Videos are a great way to communicate trust and reliability.
Service or product preview – any new product or service you plan to offer is a great subject for a short ‘teaser’ video that builds excitement and interest. More than half of viewers will watch a video to completion that is less than one minute in duration.
Educational or explainer video – Your product or service may be a bit complex for the average consumer or buyer to understand. A short demonstration or explanation of how it works is a powerful tool. And using videos on landing pages has the power to increase your conversion rate by as much as 80%.
Frequently Asked Questions – your customer service team is probably rather good at answering the most commonly asked questions about your business. Turn them into a top 5 video that is brief but informative. Why? Because the average visitor will spend up to 88% more time on a website with video than one without.
Industry update videos – an opportunity to position yourself or business as an expert is by sharing a video that explains how recent industry developments will impact your customers.
Beyond the ideas we listed here, consider trade show and event videos, commercials, video sales letters for a landing page, or community involvement videos. The possibilities are endless and the value to your business growth is significant. In our next post, we’ll be looking at how to use Instagram, YouTube, and Vine as platforms for video marketing.
Do you use videos for your business? Do you have a video idea we didn’t include here? Please share your ideas in the comments.