We came across a blog post from MarketingProfs.com, a great resource for practical internet advice, recently that sums up reasons why your business’ website is not seeing the results you are hoping for and wanted to share it with you.
The post gives several reasons for poor performing websites:
- Lack of mobile access
- No Social Media Follow Links
- Failure to provide easy to find contact information; email address and phone number
- No contact form for 24/7 information requests
- SEO inadequacy
It is a bit bewildering when the internet has become such an important part of most business’ marketing plan that many, many businesses are not giving their website and online presence the attention it requires. While many businesses are modifying their own websites – making sure you pay attention to trends, search engine optimization and opportunities to capture inbound marketing leads can make the task of a quick modification here and there into a part-time webmaster job. This is a good time to remind you, Evolve Systems can help you with your online presence and web maintenance when it grows too big for your schedule and capabilities.
Simple goals for your website include getting found, ranking higher on the search results page than your competitors and engaging visitors once they arrive.
But remember your website is only one place where you can be found online. A great online marketing plan layers SEO, Content Marketing and Social Media to encourage both prospects and customers to visit and follow the platforms they prefer and engage with your brand. So while your website used to be the ‘only’ destination you now need to consider several connected or integrated platforms to provide your prospects and customers choices and encourage those fans to click through links that lead back to your website.
It’s time to refresh or buff up your website appearance. Provide a user experience that will keep your visitor engaged and coming back. If a prospect or customer has taken the time to visit your website reward them with content and appropriate activities and your must capture their contact information so you can continue to nurture their interest after they have gone.
We’ve talked about several of these issues in our own blog in recent months.
Did you find a tip or two to use for the spring cleaning on your website? We’d love to hear what you think of this post and happy to address some questions.