Want to learn more about search engine optimization (SEO)?
Unsure how to start your business’ SEO strategy?
Interested in expanding or improving your current SEO work?
Check out these 12 resources below on various important SEO strategies and how they can help your business!
From using a mouse versus your finger to modifying your content for page speed, the desktop view and the mobile screen require unique considerations in order for each to function properly and show up in search engine results pages (SERPs). Implementing SEO specific to mobile will allow your website to reach an extensive audience.
It is not enough to just have your website show up on a phone or tablet, but it needs to look and work on every size screen. This means the text is legible, navigation is simple, content is organized, etc. When search engine algorithms examine websites, they first rely on how well your website is optimized for mobile when deciding SERP ranking.
“Hey Siri, how do I optimize my website for voice search.” Glad you asked! Similar to mobile devices, optimizing for voice takes special attention in order to align with the algorithms and increase rankings. In fact, mobile and voice optimization share many similarities since many voice searches are conducted via mobile devices.
One mississippi, two mississippi, three mississippi, four missi…. *Exits page* People have very low patience for a website with long loading times, which means your website must load quickly otherwise visitors will not hesitate to leave your site. One quick and effective way to increase page speed is to optimize your images.
User experience (UX) and search engine optimization (SEO) are digital practices that are building blocks to gaining high SERP rankings. As Google analyzes and ranks websites their primary goal is to provide the user conducting the search with the best possible results. This means Google determines to rank related to the user experience which in return is constructed by SEO.
Link building is the process of establishing backlinks to your website from reliable sources. Backlinks indicate authority and quality to search engines, therefore increasing your website ranking. Developing backlinks is a long-term strategy that requires ongoing effort, yet it an extremely effective plan.
Let’s get even more technical. Schema is a markup code that is added to a website in order to communicate with search engines and provide more information regarding the content on your website. From products to recipes to events, schema tells search engine bots exactly what the content is, therefore allowing them to easily index and show it on SERPs.
Google Tag Manager (GTM) is a tracking tool that embeds code within a website in order to track and collect marketing data. This includes data such as PDF downloads, scrolling behavior, link clicks, and more. Using this information you can analyze the patterns and numbers to develop high performing content.
Google Maps, (because who uses a foldable, paper map nowadays anyway?) is a great platform for businesses to market their products and services and increase brand awareness, ultimately targeting conversions. All this from a map tool!
Still unsure where to start? These seven steps outline the recommended strategies for initiating your SEO plan. In order for your website to perform well and reap the benefits, you need to your targeted audience to be able to find your website. That is why SEO is so important!
11. 5 Free SEO Tools
Of course, the best SEO strategies are backed by numbers and data which will guide where to allocate resources and how to influence your strategy. These five SEO tools allow you to run reports and analyze the performance of your website as well as competitors; oh and did we mention, they are free!
To learn more about SEO, especially in a time of crisis, you can watch the Evolve System’s webinar, Evolve Your Website: Revamp Your Website After COVID-19 Using SEO. During the webinar, our Digital Strategy Manager discussed the pros and cons of SEO, how it can benefit businesses of all sizes, and ways it can help prepare your business for after the pandemic.