Design is an inevitable step in a website or branding project, in fact, a very critical step. The following blog posts are resources on what the design process is, how to find inspiration for your project, how to portray that inspiration through a mood board, the different components of design development, and how to effectively communicate with a design team.
The design process is an essential yet obscure first step for a website or branding project. While there is no universal rule for how a design process should operate, there remain key elements to ensure the design process can guide the project yet evolve with the changing needs.
As the preferences, audiences, and expectations of consumers change with the evolving technology and culture, it requires the reevaluation of your brand to incorporate these demands. Yet, these changes make it difficult to come up with a unique brand that will effectively compete in your market. These three resources offer inspiration for your rebranding project when working with an agency.
Another helpful tool when using design in a project is creating a mood board, or a visual representation of the project to showcase feelings, goals, and inspirations. It allows your team to communicate ideas to ensure the results are reflective of the common goal.
The process of design development consists of two components, user experience (UX) and user interface (UI). These processes control the logistics and visuals behind a design project in order to effectively communicate your brand. This blog post explains their differences and why they are important.
Last, when working on a website or branding project that uses design resources, you will be working with a designer to accomplish your business goals. For the designer to not only produce the best results but for you both to enjoy the process, there are some proven methods for offering design feedback.
These resources provide an introduction to what to expect when you are in the design stage of a project, how to prepare the different steps, and why it is important to understand the role of design. Keep this information in mind when building a new website and/or rebranding your business and you will be thrilled with the results!