Who Is Scn Printing INC, and What Was the Need
SCN Printing Inc. is a leader in the labeling industry offering the design and manufacturing of a variety of printing services. They excel at offering personal customer service to ensure each product is customized for their customer’s unique needs. In an industry with a quick turnaround, SCN’s attention to detail for each customer placed their services above competitors to create customer loyalty.
While SCN improves the industry standard for printing technology and techniques, their online presence did not effectively portray their leadership in the industry. The website lacked the modern design and functionality needed to uphold SCN’s day-to-day operations, ultimately limiting their business to fully use the digital space to expand their brand’s reach.
Evolve Systems and SCN’s Partnership
Evolve Systems built a trusted partnership with SCN while working together on previous projects so when SCN decided to build a new website, they relied on our established partnership. They wanted to work with an agency that provided client-first value at each touchpoint and would be a long-term partnership after the website was accomplished.
1. Website Development
Evolve Systems started by building on WordPress since it would provide the necessary modern look and feel as well as seamless integration with third-party plugins that would guarantee full website functionality. The design of the website incorporated the SCN branding to boost brand recognition and consistency across platforms. Evolve Systems elevated the website’s appearance so it clearly reflected the SCN brand while strategically positioning content for a visually appealing design.
Even more importantly, the website design followed leading user experience (UX) and user interface (UI) guidelines that provided a strategic purpose behind the website’s layout and structure. It allowed for a superior user experience using simple navigation to guide the customer journey and highlight important pages.
2. SEO Copywriting
The design of the website was supported by the website SEO copy that effectively communicated SCN’s brand with visitors. The concise copy on the services and products pages provided comprehensive yet straightforward information essential to the targeted audience. The consistent messaging across the website supported the brand’s mission, therefore, ensuring brand engagement at each website touchpoint.
3. Lead Generation
The new website was able to communicate SCN’s position in the industry by using their digital presence to back their services and products. The online means of audience engagement provided a less direct point of entry since the website provided the information necessary to form a lead and generate a conversion. The site became a valuable asset to the sales department that both advertised SCN’s services while providing the means to initiate a conversion.
A few months after the website launch, the site was receiving a higher than average time on site, meaning visitors are staying on the SCN website for a longer duration of time. The longer time on page supports the goal of the new site to capture the audiences’ attention through engaging copy, appealing design, and audience-specific functionalities.
Ultimately, Evolve Systems helped SCN Printing Inc. firmly reshape their online presence to achieve business results. SCN continues to work with Evolve Systems as their services and products expand to maintain the success of their business utilizing their website.
Learn more about Evolve Systems’ partnership with SCN.