Looking back to the start of our business in 1993, I can say without hesitation that growth and learning are ongoing themes for our company. The experiences and their lessons, the mistakes and the victories each has their place in broadening my understanding of business, people and the world in general. This year-end summary is a chance for me to reflect on our progress and think about where we are heading in 2016.
Taking website delivery to a new level
Website design, build and delivery are a cornerstone of our service offerings. Making improvements to a core area of your business presents some pretty big challenges. For instance, the team is entrenched in ‘the way we’ve always done it’. The team members believe they are already doing their best. It’s the hard work of changing attitudes behind the scenes to deliver a better end result. But the end results are so very worth the effort.
We focused on adding a depth of configuration to the website build phase, taking extra time to be thorough with background technology to improve performance. The result is websites that not only look beautiful but perform beautifully as well. It requires my team to step up to a higher level of thoroughness and accountability. Their efforts also impacted our rate of on-time website launches and one-and-done implementation. A nice surprise benefit for both our team and our clients. I’m proud of the way my team embraced this new approach to accountability. It’s making us a better company and a better service provider. Nice work, gang.
Taking business management to a new level
A year or so ago, I attended a workshop on business management and was introduced to the Entrepreneurial Operating System (EOS) method of running a business. This process is detailed in the book Traction by Gino Wickman. The process focuses on six key components of every business and brings together the best ideas from today’s business thought leaders. I was seeing my colleagues’ companies implement this process and simply take off. I knew I wanted to grow, build value into our business and prepare our company for the future.
Implementing the Traction method as a core process for our company is changing a number of things for the better. This method is teaching me that my role is that of the vision builder. This method is forcing us to celebrate our successes and take time out to thank the team for their hard work. Forcing is a good thing here, by the way. We typically overlooked this important task in the past. This method is requiring a lot of patience from everyone on the team as we work through the necessary changes. This method is challenging us to raise our internal standards and to set bigger yet realistic goals.
This method is giving us a new common language with our clients who are also implementing the Traction method. The results so far are improved communication and a smoother work process. I’m excited to see what other benefits this common connection yields as we partner with more Traction-run companies in the new year.
Whew! Of the long list of things I wanted to share in this article, these are two major initiatives that deserved the most air time.
And as I finish writing this post, I’m reminded of how grateful I am: for my team and our clients, for my family, and for the community we serve. Wishing you all a joy-filled holiday season and prosperous 2016.