Each year the Webby Awards honor the best of the internet, handing out awards in a number of categories including best visual design, function, user experience, use of photography, navigation, and many other specialized categories. Some of the award-winning sites are truly stunning. How would your company website measure up? Even if a Webby Award is not in your immediate future, there are a few simple updates you can make that will keep your brand and web presence fresh.
1) Copyright date
The copyright date at the bottom of your website serves a couple of purposes. First, it shows visitors that your site is up to date. The second purpose for a current copyright date is to protect the content of your website. If you are blogging or adding original content regularly anyone can copy and use it. However, experts are in debate about the importance of the copyright date on websites. Some believe that website content is automatically covered by existing international treaties. Our recommendation is to establish a copyright date on your website and update it with the current year.
The adage that a picture is worth a thousand words holds important truth when it comes to online images. The images and photos on your website can make your site look tired and out-of-date. These images often have a bigger impact than the content on your site. Check your homepage images to make sure they look current. Is the picture of your building up-to-date? Do the pictures of your products need to be refreshed? If you have staff bios and pictures on your site, make sure that the bio information is correct. Did Sally leave the company last year? Is Joe’s headshot very obviously from the 1980’s? Swap out stock images with real life photos whenever possible. Photography styles are changing as well with black and white photos coming back in vogue. And if you are using stock images, make sure to purchase images that are licensed for use on websites and blog sites.
3) Features, functionality, and information
Customers are looking for more features, functionality and information on websites than ever before. For example, blogs are now an expected feature on business websites. Blogs are a resource for learning more about the company’s products, services and philosophy. Visitors who like what they see will also want to sign up for updates and special offers. Adding features like a blog or news page, email signup form, social media links, and video give visitors plenty of opportunities to learn more about your brand.
We recommend that you explore a few of your competitors’ websites. How does your website compare with their features, functions, and visual appeal? If your brand looks a little outdated, you could be losing business and you need to give us a call. Simple updates can go a long way. And we can help.