Search Engine Optimization: a common phrase, but also a phrase that most people do not understand. If you have a website and want people to find it, you need to understand SEO. There are over 250 million websites available on the Internet today. Yours is just one of them. If your website is not optimized, it is essentially just floating around in cyberspace.
SEO includes optimizing content, “back-end” html, website architecture, links and sharing. Each piece of the puzzle is important and each one increases the likelihood of organic clicks. The higher your SEO rank, the higher up you are on search engine pages when someone searches for keywords used throughout your site. Did you know, 75% of search engine users never scroll past the first page of search results?
Additionally, 70-80% of users ignore paid ads on search engines (frequently appearing in a special box on the top of each page) and instead focus on the organic results below. If you are spending your money on advertising, it may be time to consider instead spending that money on optimizing your website!
The most successful websites are constantly being optimized as content changes and new keywords are discovered. If you feel your business could benefit from SEO but are unsure where to start, Evolve Systems can help you! We offer a wide variety of SEO and online marketing integration. Contact us today.
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