Inc.com has a great article posted about Using Augmented Reality in Advertising.
Augmented reality, or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.
“In its simplest form,” says Vivian Rosenthal, founder of New York City-based AR start-up GoldRun, “Augmented Reality is a digital layer over the real world that you can’t see with the naked eye but you can see with the camera on your smartphone or computer.”
But why and how should your company use augmented reality? Aside from the simple benefit of reaching Millennials, we’ll delve into a few well-done campaigns in this guide to explain further.
Evolve Systems has been looking extensively into the use of augmented reality and specifically QR codes. We think there are exciting opportunities to be had with these technologies, and we are eager to share our results with our clients and friends. Evolve Systems is in the midst of a rebranding of several of our marketing materials, and we are implementing QR codes and other augmented reality techniques into our materials.
But how about you and your business? Do you see any areas where augmented reality can be implemented in your business? Perhaps you run an e-commerce website, and set up a separate page with augmented reality pieces. Or you maintain a separate page on your regular website and place QR codes on it that your customers can scan and use to print out coupons for your products. The possibilities are endless with augmented reality advertising!
Evolve Systems is bringing the latest technologies to Minnesota’s local businesses. We will help you set up your company website, e-commerce platform, shopping cart, or provide credit card processing services. And if you want to start your own social media marketing, augmented reality, or search engine marketing program, Evolve can help you with that as well. Give Evolve Systems a call today!