Earlier this month we recommended seven questions to ask yourself before posting a blog. Why? Because blogging for business topped the charts as the number one area of increased activity for marketers in 2014 and is trending upward for 2015. The folks at Yahoo Small Business recently reported 45 stats about blogging for business but these three stood out:
- Businesses that blog more than 20 times a month draw five times more traffic than those that blog less than four times a month.
- Businesses that blog have 97 percent more inbound links than businesses that don’t.
- B2B marketers that have blogs generate 67 percent more leads than those that don’t.
The fact remains that blogging for your business, when done well, is a powerful business tool. Take a look at these suggestions to amp up the power of your business blog.
Put yourself out there
In our article on storytelling for business we talked about being brave and experimenting with styles and topics. Don’t shy away from an unpopular opinion if has business relevance. Encouraging candid, open discussion and debate on a topic in fact-based professional manner can energize your business and your audience. Just be careful not to fall into an emotion based debate as you run the risk of having everyone lose sight of the point.
Involve your customers
Customer stories in particular seem to resonate and engage readers very effectively and offer a dual benefit. Benefit #1: when a prospect can ‘see’ themselves or identify with a current customer’s situation the potential to convert them to a lead is much greater. Benefit #2: the customer quoted or featured in your article multiplies your reach by sharing the piece with their social media audience. Bonus: it’s a great way to strengthen your relationship with that customer as well.
Be consistent to develop trust
The first statistic we mentioned above talks about blogging 20 times a month. Hopefully that number didn’t send a shockwave through your brain. In reality, there doesn’t appear to be a perfect number for how often you should blog. What matters more is consistency when building your readership and social media followers. Being consistent and strategic about how you promote the blog is equally as important. Think about each blog needing a campaign style approach to promotion. Use a modified or scaled back campaign, but well planned just the same.
One last statistic from the Yahoo report: Small businesses that blog get 126% more lead growth than small businesses that do not blog. Wow. A powerful tool that needs to be part of your online marketing plan. Let us help you harness your online power tool.