Would you open a store without putting a sign out on the street or on the front of your building? Of course not. Not having a website for your business is the internet equivalent of having an unlabeled storefront. But that’s just the beginning. With close to 80% of the population using the internet to research and shop your company is missing out on potential business if your business is not online. In other words, you are invisible.
The reasons to have a web presence are compelling to any business owner. Here’s just a few:
To be found
People search on the internet more than any method to find a business to meet their needs. Whether it’s finding someone to fix their air conditioner or choosing a new restaurant for dinner, the first place people look is online. Your potential customers expect to find you there. If they don’t find you, you run the risk of your customers contacting a competitor. You don’t want your only chance to be found located within the pages of the phone book that is propping up their computer monitor.
To establish credibility
A well-crafted website can help a brand new business look established and legitimate. A small, start-up business can give the impression that they are much larger than they really are, giving them a competitive edge against big businesses. Your company can showcase your work in an online gallery giving prospective customers an idea of the jobs you’ve completed for others.
To operate more efficiently and generate more revenue
A website continues to work for you 24/7/365. It allows your business to effectively keep its doors open worldwide at all times. Many businesses that previously were limited to operating locally now have the opportunity to operate globally. Additionally, you can easily update content on your website as your products or services change. This is much more cost effective than updating your printed material or paying for television or radio advertising. Your customers can always have the most current information at their fingertips.
To maintain contact
Your website doesn’t have to be just a direct advertisement for your company. You can also use it to provide relevant industry or company news. People appreciate and return to sites that deliver insightful information in addition to selling products and services. You can solicit feedback from your customers or collect data from them to help provide a more personal experience for your customers or keep them up to date on company events or promotions via email newsletters. Maintaining a level of personalized contact with your customers will build loyalty translating into repeat or referral business.
Today’s business landscape virtually requires that every business have a website. Contact Evolve Systems today to discuss the options available to get your business online and prospering.
Watch for out next post: CTA – Call to action, the valuable little phrase to include in your content; blogs, social media posts and newsletters.