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AMTrust Solutions

Visual Clarity and Competitive Edge

Building AmTrust’s Identity Protection Website

Industry- Insurance

AmTrust Insurance is a global property and casualty insurance company that specializes in small business coverage. Founded in 1998, the company offers a wide range of insurance products including workers’ compensation, general liability, commercial auto, and cyber insurance

AmTrust is known for providing tailored insurance solutions to small and mid-sized businesses across various industries, helping them manage risk and ensure financial security.

Design

Website Development

Opportunity

Starting with a clear direction through a strong Discovery process, we worked with AmTrust to develop a visual website design for a financial product of theirs. The site centered mainly on identity protection and creating a powerful case for their product while allowing vendors to sell it. Homing in on its key differentiators in a very visual way and answering common questions were our goals.

Solution

After creating some audience personas for people that would potentially be looking at the site, we knew we needed to keep the emphasis on vulnerability. We needed to represent people in the older Gen X or younger Baby Boomer generations who actually have something to lose if they don’t have identity protection.

For this project, eliciting responses meant building the audience’s objections into the pitch. Through our consultative approach, we coached the team at AmTrust to provide us with answers to the top seven questions someone who would buy this product might ask before purchase

Result

A visually compelling website that represents vulnerability and appeals to the target audience, while also facilitating trust and credibility.

Learn About Our Proven 5-Step Process

Our five-step process is a flexible map for how we develop the proposal of work behind your custom-built program. It’s the backbone of why our programs are so successful, and our clients receive tangible results. Our goal is to transform your business visions into actionable items by following our process.