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Comply™ Foam

Driving Growth Through Social Media

Comply™ Foam’s Success Story

Industry- Technology

The Comply R&D team shares the conviction that you shouldn’t compromise adventures for the comfort of earbuds. Technology should propel us onward, not hinder us. Having witnessed the discomfort of daily ear pain ourselves (well, at least on some of our long brainstorming sessions!), we understand the need for earbuds that seamlessly integrate into your lives.

We’re obsessed with creating memory foam that not only provides exceptional comfort and a secure fit, but also bridges the gap between your ears and your device, resulting in superior noise isolation and an unparalleled listening experience. Crafted with the highest quality and proudly American-made, our ear tips are constantly being innovated to ensure they protect your hearing, reduce unwanted noise, and keep your earbuds comfortably secure throughout life’s grandest adventures, even to the moon.

Digital Marketing

Opportunity

Hearing Components, Inc. is a leading-edge provider of sound and in-ear technology. Through its Comply™ Foam brand, the business develops high-quality foam earbud tips that maximize comfort, sound isolation and in-ear retention. Comply’s leadership came to us with one overarching goal: to increase B2C sales by leveraging its social media platforms.

After meeting with our Social Media Team, Comply™ Foam identified two key objectives:

Bolster revenue growth with B2C sales
Create and track key performance indicators (KPIs)

With clear objectives in mind, our social media experts laid the groundwork for a cost-effective social strategy that would meet and exceed Comply’s business goals.

Solution

By collaborating with The Comply™ team, we identified a range of tactics to increase product sales. For example, by boosting the presence of Comply’s social channels, we could give the target audience a reason to learn about and engage with the brand—eventually converting these users into loyal customers. To achieve this aim, our Social Media Team utilized online giveaways to draw the attention of potential customers. Through this approach and other organic reach opportunities, we increased social metrics across the board for the Comply™ Foam brand.

Result

Organic traffic increased 176% YoY
Traffic to website increased 33% YoY
29 purchases from social media in one day
2,235% return on ad spend in one day

Thanks to its amplified social channels, Comply™ Foam is reaching audio lovers around the country, providing awe-inspiring listening experiences for musicians, commuters, athletes and audiophiles alike.

Learn About Our Proven 5-Step Process

Our five-step process is a flexible map for how we develop the proposal of work behind your custom-built program. It’s the backbone of why our programs are so successful, and our clients receive tangible results. Our goal is to transform your business visions into actionable items by following our process.