In a previous blog post, we discussed an overview of our 5 Step Process. Today we’ll provide more insight into our digital marketing process and the ways it will help your online presence expand. There will also be tips on how you can prepare for the web refresh process for your business’.
Before you begin the web refresh process, check in with where your business is currently at online.
If your business doesn’t have any sort of online presence, such as a website or social media accounts, that’s okay — we’ll help change that. Or maybe you have a website, but are completely lacking in the social media department. We will make sure in the end you have a well-rounded online presence that works for your business.
Provide us with a list of your competitors, so we can evaluate what they’re doing well and where they are lacking online. Areas where your opposition is lacking online, means open opportunities for your business to capitalize on.
How Our Digital Marketing Process Helps Your Business
After evaluating what condition your business’ online presence is in, we identify your goals and objectives. This is what we think you hope to get out of the web refresh process based our analysis of your business and your competitors.
We develop a Messaging Strategy and a Content Marketing Plan to work together to give your business an appropriate voice for your target audience. Through this step of the process, we determine which social media platforms are suitable for your business. Ideally, we’d also establish a blog because it provides the opportunity to consistently add new content to your site.
Long Term Goals
Once we determine a plan for your digital marketing goals, we offer a plan for measurement. We call this a Web Maintenance Plan. The purpose of a Web Maintenance Plan is to preserve your newly established online presence. We recommend this so things don’t go back to where they were originally.
If you want to properly expand your online presence and we found by search engines more easily, going through a digital marketing process like ours is necessary.