FourSquare just announced “foursquare 3.0” for iPhone and Android smart phones. FourSquare says this may be one of the biggest changes to the social check-in genre since it’s launch about two years ago. FourSquare will be presenting at the SXSW conference where they first announced their service and other developments to the platform the following year. Evolve Systems will be sure to keep you informed about any exciting announcements FourSquare and other companies make.
Along with this piece of news, I’d like to take a second to ask you some questions about your business:
First, how does your business interact with your clients and customers? Is the interaction strictly when customers come in to your store or location, or when clients call to schedule meetings? How do you continue to interact with your clients and customers when they aren’t in proximity to your business?
For many, foursquare has been a great way to find out about the places your friends frequent (through check-ins) and learn about specific experiences to seek out (through tips and to-dos). For years we’ve wanted to build a recommendation engine for the real world by turning all the check-ins and tips we’ve seen from you, your friends, and the larger foursquare community into personalized recommendations.
Second, how do you view the Return on Investment (ROI) of services such as FourSquare, Twitter, Facebook, etc? Does your business only care about the bottom line, or are you more concerned about having more intimate conversations with your ideal target demographic? Or do you idealistically say you care about both but approach the issue half-heartedly? Are you willing to let customer loyalty do your promotion for you?
Over the past two years, many of you watched as we experimented with local merchants all over the world, working with them to build tools that redefine customer loyalty. What started with a disagreement over who spent more time at our neighborhood coffee shop (hence, the “Mayor”), quickly evolved into local merchants rewarding foursquare Mayors with special treatment (discounts and freebies, the power to cut the line, and even ordering off a special menu).
Third, at which point will you realize that your business can only profit from social media? Consider this popular Internet cartoon from a different perspective:
I realize this social media evangelism message may be a bit heavy handed, but we at Evolve Systems care about small businesses and want to see them succeed, to change into using new methods, technologies, and systems that will help them evolve. One of our tag lines is that we help clients “manage change”, and social media is the largest game changer out there. We have nothing but your best interest in mind.
Do you need help starting a social media campaign on Twitter, Facebook, FourSquare, or another service? Evolve Systems is willing to sit down and strategize with you, come up with a comprehensive plan for taking the Internet and your local market by storm. Let Evolve Systems help you break into and conquer the social media world today.