Google My Business is Free Tool Your Brick and Mortar Should be Using
We like to say that a very important branding tool is Google My Business. Google My Business is a free tool that keeps working and working for your small business – all you have to do is set up and populate with it some great data.
The tools and benefits of Google My Business have been known by several names over the years; Google+, Google Local, Google Places, etc. they are now all rolled into one.
Here’s How to Get That Nifty Looking Company Graphic in Google Search Results
Completing your basic business information will earn you a nicely populated Knowledge Graph with your local listing in a Google search. Once your GMB profile is completed you can manage contact information, hours, add photos and respond to reviews.
Other bonuses with a GMB profile include managing your map pin, galleries of photos, access to manage your reviews, a map link for directions to your business and quick links to your other Google tools like – Google Analytics, YouTube, G+, etc.
Google Search and Your Business
Take some time to check out the Insights information as well. You can see the searches and requests for information through your profile, like:
- How customers search for your business
- Where customers view your business on Google
- Customer actions like visits to your website, requests for directions and click-to-call, if your photos were viewed and more
Follow this link to set up your Google My Business account. This month we are concentrating on #allthingsgoogle in our social posts on Facebook, Twitter, G+ and LinkedIn be sure to check out more tools that your business should be using to manage your digital web presence.