It was revealed this week at Pubcon, the world’s leading digital marketing conference, that over the course of the next few months changes are coming to the Google Search Index. As a web development company, we fully understand the importance of having a responsive website, but still there are many non-mobile friendly sites out there. Keep reading to learn about the upcoming split of mobile and desktop search indexes in Google.
Google Search Index Will Start Prioritizing
With the integration of a primary mobile search index and a secondary desktop search index, desktop sites will become obsolete. The reason for this is that mobile sites will be more up to date. This push towards responsive sites by Google is nothing new but in fact a continued effort. But I would describe this as a surge ahead for mobile sites, rather than just a step ahead because it is so much more than that. For the first time, Google will literally be favoring mobile friendly sites above desktop sites.
Some of the steps they’ve taken to get to this point include promoting sites that are optimized for smartphones; this started in the spring of 2015. In order to fit this criterion, sites have to have a certain text size and be easily tappable on smartphones.
More recently, Google has started taking note of sites that have AMP capability.
What is AMP?
AMP stands for Accelerated Mobile Pages. Essentially, this is a page that has been stripped down to just the HTML to enable faster loading times. The light-weight sites are fantastic for when you’re browsing on the go on your phone.
Why Google Is Making This Change
The reason Google is creating separate search indexes is to push for sites to be responsive, not for sites to have a mobile and desktop version. They want these to be intertwined, and they’re willing to put desktop-only sites on the back burner to prove their point. Since Google is considered the king of search engines, all sites should switch to a responsive platform soon!