If you’re on our distribution list for our monthly newsletter, then you know that we use an email program called Constant Contact to communicate with you. Have you ever wondered why we don’t just send an email straight from our own inboxes, or wondered if you should be using a similar program for your own newsletters?
Evolve Systems uses Constant Contact for all of our bulk emailing needs. There are many other reputable programs available, but I’m going to focus on what Constant Contact offers simply because we can personally attest to the experience we’ve had with their program. If you use another program, please leave a comment below and let me know what you like or dislike about that program.
We use Constant Contact for a number of reasons, but the most important reason to use an email program for bulk emailing is the spam protection. If you send an email (particularly one with hyperlinks or attachments) to more than a handful of people, you’re running the risk of being blacklisted as a spammer by an Internet Service Provider (ISP). It is very time consuming to be removed from a blacklist, and you will certainly be frustrated with bounce backs when you try to send emails out in the meantime. Using a trustworthy provider like Constant Contact means that your email address is shielded from any black listing by Internet Service Providers (ISP). In addition, Constant Contact spends the time building relationships with ISP’s and troubleshooting black listing, saving you a lot of time and money.
Constant Contact also gathers valuable delivery statistics for every email you send out. You can see how many people opened your email, when they opened it, if they forwarded it and what hyperlinks they clicked on. This data can help you determine if Friday afternoons or Monday mornings are better times to send updates, or what type of subject line is more likely to be opened. If you’re going to invest the time in an e-newsletter, Constant Contact can make sure you’re getting the best ROI possible on your time.
We use a custom-built template for our newsletters, which we had designed when we updated the graphics on our website. If you’re interested in a custom look, we’d be happy to help you get the template set up with Constant Contact. However, Constant Contact also has over 400 email templates set up and ready to go with just a couple of mouse clicks. You can test out the system using a stock template, and then upgrade at any point in the future to a custom layout if you’d like.
If you’re interested in giving Constant Contact a try, click here for a free 60-day trial. Send out a couple newsletters or special offers, and then decide if this is the program for you. If you decide to stay on with Constant Contact you will receive a $30 credit to your account just by using that link! Please feel free to post any thoughts, comments or questions using the comment section. I would love to hear your thoughts on the program you currently use, as well.