Better than how much will a new website cost is the question, what is it you need your website to do for your business?
- Lead Generation
- Brand Building
- Customer Care and Support
- Educate and Distribute Content
- Sell Products and Services Online
Each of these goals implies different keywords, resources and messaging to get found, rank higher and keep visitors on your website.
The next question then becomes, what kind of experience and information do I need on my website for my ideal prospect and customer to return to the site again and again?
- Downloadable tips and checklists
- Online Chat
- E-commerce portal
Then you need to understand how your ideal prospect and customer searches for a business like your online – whether they are a desktop or mobile user. At Evolve Systems we think our Audit and Strategy process are important steps in developing a fresh internet presence. Knowing where you are starting, how you compare to your competitors and mapping out a plan for digital marketing opportunities is a smart plan for success.
Web templates save money but awesome design and customization set you apart.
It’s pretty common to see very similar looking website across all industries. Creating a ‘wow’ presence will set you apart and get you noticed. Adding 3rd party integrations to your website can streamline your operational functions and help you save resources and money.
Get beyond the question of cost for a new website and explore your real needs.
So be sure to create a web presence that will accomplish your goals and provide the user experience that will draw the attention of your best prospects and customers. Addressing these areas and balancing those priorities with costs will give you a better feel for ‘what will the wrong website cost’?