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How to Add Ecommerce to WordPress – WooCommerce, Shopify, Ecwid, and BigCommerce

Laptop screen of an example online shop

If you have an existing WordPress website and are looking to now integrate ecommerce, there are many options to consider. We simplified the search for you by curating four of the top options and summarizing the benefits of each: WooCommerce, Shopify, Ecwid, and BigCommerce.



WooCommerce and WordPress

WooCommerce seemlessly integrates commerce with content, so everything you need is in one place. With WooCommerce, no switching between platforms is required to manage your products and your content.

Benefits of WordPress and WooCommerce

  • The WooCommerce plugin was made to work alongside WordPress plugins
  • You can sell anything using WooCommerce: physical products, digital products, subscriptions, content, appointments
  • WooCommerce is open source, meaning you can modify and customize anything
  • Add unlimited products and users, and take unlimited orders
  • Use shortcodes to add products to blog posts
  • Create landing pages that go straight to a checkout
  • Ratings and reviews
  • Product sorting and filtering
  • Unlimited images and galleries
  • Show affiliate products
  • Unlimited variations (color, size, fabric, etc.)
  • Import and export products using a CSV file
  • Multiple shipping options with the ability to restrict shipping options available based on your customer’s location: pickup, local delivery, shipping
  • Customizable shipping rates
  • Geo-location for shipping and taxes
  • One-click refunds
  • Inventory management
  • Order management
  • Email templates to send notifications to customers at various stages
  • Add shop managers to limit access
  • Search engine optimization – WordPress is one of the best platforms for SEO practices
  • Offer coupons
  • Show related products
  • Highlight important products in various locations on your website
  • Reporting functionality
  • At-a-glance dashboard
  • You own your online content

How to Integrate WooCommerce with WordPress

Learn how to integrate WooCommerce with WordPress.



Shopify and WordPress

Shopify allows you to drop a buy button into place on your WordPress website and select the product you’d like to feature. The buy button creates a standalone mini-storefront on your website and connects directly with Shopify’s shopping cart platform. No WordPress plugin required.

Benefits of WordPress and Shopify

  • Embed products or collections
  • Embed shopping cart
  • Customize colors to match your brand
  • Unlimited products
  • Global tax and currency support

How to Integrate Shopify with WordPress

Learn how to add Shopify’s Buy Button to your WordPress site.



Ecwid and WordPress

With Ecwid, you can enable WordPress ecommerce with a WordPress shopping cart. Your online store is embedded on your WordPress website.

Benefits of WordPress and Ecwid

  • Integrates via a plugin to your current WordPress site
  • Add your store to as many sites as you’d like
  • Multi-currency support, over 40 international payment options
  • Real-time shipping integration
  • Supports over 50 languages

How to Integrate Ecwid with WordPress

Get started with integrating Ecwid and WordPress.



BigCommerce and WordPress

BigCommerce’s WordPress plugin blends ecommerce functionality with the WordPress experience you already have. With BigCommerce, you can sell across multiple WordPress sites and manage your catalog, orders, and shipping from a single control panel.

Benefits of WordPress and BigCommerce

  • Plugin for WordPress
  • Seamless content and commerce experience
  • Scalability – the commerce elements are transferred from the WordPress admin to BigCommerce, which means merchants can enjoy a more efficient experience that isn’t impeded by back-end bloat
  • Sell across multiple WordPress sites and use one control panel
  • AMP-enabled
  • Gutenberg-compatible

How to Integrate BigCommerce and WordPress

Ready to integrate BigCommerce and WordPress?


Ready to start selling online?

We hosted an ecommerce webinar discussing that break down everything you need to know about adding a shopping cart to your website. During the webinar, we discussed the benefits and drawbacks, ecommerce considerations for different businesses and industries, and case studies.