Popularity and market share of WordPress continues to climb
WordPress is the largest content management systems (CMS) on the web today. According to a Marketing Land research study in November of 2015, WordPress accounted for more than 25% of the world’s websites. What makes WordPress so popular is how easy it is for the average person to edit and make changes to their site. On top of the ease of use, there are thousands of plugins available to further customize your site to accommodate the unique things that your business needs for digital marketing.
Risk of not maintaining your WordPress site properly
One task often overlooked by CMS site owners, is maintaining updates for functionality and security by keeping plugins and WordPress updated with the currently released versions. If WordPress and plugins were never updated, development and design would quickly become stagnant. Although development and design plays a large part in updates, the most important benefit of updating is definitely security. Major updates from WordPress tend to come out once per quarter, with smaller patches in between. The internet is ever-changing and no website or CMS platform is perfectly protected from tireless hackers. That means vulnerabilities will be found and exploited, that’s just the way of the internet in 2016.
Businesses and organizations big and small are targets of hackers
You may have heard of the Panama Papers scandal. If you haven’t, 11.5 million confidential documents compiled by a Panamanian private service provider, detailing specific stockholder and investment information were exposed by hackers. The documents showed how wealthy individuals and public officials hide assets from public scrutiny. A plugin could have been the culprit of the breach? According to Wordfence Security, an outdated version of the popular plugin called Revolution Slider possibly opened the door for the hackers. Not only that, but the website was running a version of WordPress that a year out of date. Could this have been prevented by updated WordPress and their installed plugins? It very well could have been.
Follow a regular web maintenance schedule
As stated earlier, WordPress is very user-friendly so don’t worry about updating your site or plugins (unless you have custom programming – then check with your development agency). All it takes is a click of a button and the site or plugin will be updated. Even though updating is very easy, sometimes problems can arise from plugins that aren’t compatible with the newest version of WordPress, so it is always advised create a back up version of your site before updating your application (WordPress) and and site plugins. At Evolve Systems we recommend Wordfence, it is the largest WordPress cyber defense plugin on the market and is very efficient to assist in blocking hacker attempts and notifying webmasters of possible issues.
Understanding that website maintenance may not be a priority for your time – we have several options for web maintenance plans to keep your site up-to-date, protected, backed-up and working properly for your digital marketing plan.