One of the main focuses of Evolve Systems’ business is helping companies acquire and use the Internet tools they need to evolve their business. That’s why we provide industry leading CMS and E-Commerce platforms, guaranteed to help you successfully manage your website or shopping cart. Each month we also conduct extensive research into the latest trends and patterns of website design and e-commerce, so we can better inform our customers and help them achieve their potential. It’s why we sent out multiple newsletters each month, encourage our clients to subscribe to our blog, and host multiple training sessions and seminars: we care about our client.
Today, we are looking at ways to increase the conversion rate on your online shopping cart. Your E-Commerce business is only as good as the number of conversions and purchases people make through your shopping cart. In order to expand your business, research into techniques and suggestions for improving the experience for users can only be a benefit to your business.
Search Engine Journal, one of the many websites devoted to helping companies increase traffic to their website or shopping cart, has an article up called 7 Things You Can Do When Your Conversion Funnel Sucks.
Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite like you’d hoped.
Uh oh. Your conversion funnel sucks.
Don’t fret! Dry your eyes and think about implementing these seven things.
All of these suggestions from Search Engine Journal are great suggestions, things that Evolve Systems has implemented for those clients who want Evolve Systems to help them manage their online shopping cart. We should also stress that some of these things take more time than others, time which you may think you don’t have, but time that you will need to find in order to truly grow your business and improve it. The decision to launch a profitable e-commerce business is not something that occurs over night, nor is it something that should be rushed through once you have written a few product descriptions in a word processor and hired a development company to build the site. Take your time. If you do the hard, tiring, boring work up front, even though it may take longer, it will pay off in the long run. You will have a better experience and be more profitable. Plus, there will be less frustration, hurt feelings, and accusations all around.
Are you a small business looking to set up an e-commerce store? Planning on selling dozens of products, or perhaps just a couple? Whatever the size of your e-commerce dream, Evolve Systems can help you evolve your business. Contact us today for a meeting to determine which shopping cart software suite is right for you!