One common task Google Analytics users tend to forget to do is filter out their own internal traffic from the analytics reports. What does this mean? Internal traffic is any traffic from your place of business, home, etc. When users do not filter out their own IP address from their Analytics account, it can skew reports and leave you with inaccurate statistics about your website.
First things first: how do I find out what my IP address is?
There websites that offer tools for you to obtain your IP address. One of the easiest ways is to go to Google.com and type in the phrase “what’s my IP?”, which will then display your address below the search bar. Another option would be going to IP Chicken, which offers the same service, with a little more details.
- Log into your Google Analytics account and click on ‘Admin’ at the top of the page.
- In the furthest right column, select the view you wish to apply the filter to. Make sure you are not applying filter to your Master data view.
- Under ‘View’, click on ‘Filters’.
- Once you are in the ‘Filters’ option, select the big red button that says ‘+ ADD FILTER’
- Give your filter a name so you can easily remember which traffic you are filtering out.
- Now using the dropdowns, select ‘Exclude’, ‘traffic from the IP addresses’, and ‘that are equal to’ to filter out your IP address.
- Take your IP address that you gathered from Google or IP Chicken and paste it within the ‘IP address’ box.
- Lastly, hit save. You now have a live filter for your internal traffic.
Enjoy cleaner analytics with your new filter
Now that you have successfully created a filter for your Google Analytics account, it will take effect immediately. Depending on how much time you or your employees have spent on your site, you might see a drop in overall sessions, views, and average time on site, but it is for the better. You will now enjoy much more accurate reports from your Google Analytics account.