More often than not, your website is the “first impression” you are offering to your potential clients. Does your website currently reflect the impression you want to give people? If you haven’t revamped or updated your site in a couple years it is definitely time to take a closer look. Web design is ever-changing and constantly evolving. Here are a few things to look for when evaluating your current site.
Is all of your information current and up to date? This includes services offered, prices listed, current contact information, employees, photos, business hours and history. If you have outdated information on your site, it will be much more difficult for your potential clients to find what they are looking for.
Is your current branding clear and consistent through your site? If you have modified your logo, colors, or fonts since your last site design, it is time to get the site updated so everything is consistent. Branding is so important. Are you lacking a clear brand identity? Now would be a great time to re-brand your business and re-launch your website.
Are you a step behind the competition? Write down a few businesses that you would consider competitors. Check out their websites and see how yours compares. Does your site lack anything the other sites have? Do you feel good about your website when viewing the sites of your competitors and/or peers?
Remember, you don’t get a second chance to make a first impression. If your website can be improved, now is a great time to get it done. We live in a digital world. Your website is the strongest marketing tool you have! Contact us today to discuss ways we can improve your web presence.