One of the technology trends we’ve noticed in recent years is the rise of mobile browsers on cell phones and tablets. Nowadays a majority of people carry a smart phone with a data plan and are looking up websites and using apps around the clock. Web developers are learning that they need to optimize websites for both a traditional browser as well as a mobile browser. Fierce Mobile Content wrote an article talking about Facebook’s investment in HTML 5 to fuel mobile browsing experiences.
Do you have an Android phone, Blackberry, iPhone, or similar device? Call up your mobile browser and take a look at your website. Then ask yourself these important questions:
• Do pages not load? If you are on an iPhone, that’s because you aren’t able to view flash.
• Are pages hard to read? Odds are your site is not set up to display natively in a mobile browser.
• Are you unable to find content quickly? You may need to fix your H1 and H2 headers and begin to chunk the data up more.
• Is the page slow to load? Your site’s code may need fixing, or possibly images need to be resized.
• Are you unable to click links? It is possible there is some code or effect not displaying correctly on your mobile browser.
• Are you unable to navigate the site quickly? You may need to rethink your site map and website strategy to provide a more smooth operating experience for mobile browsers.
• Is it convenient to log in to your website? And after visitors log in, do they remain logged in, or do they get kicked out as they navigate?
• Is your contact information easily accessible? Many mobile visitors are just looking for a quick piece of information, why not make it easier for them?
• Can visitors communicate from your website with other programs, such as social media?
In many ways, the rise of the mobile browser is ushering in “Web 3.0”. Now developers must think of how to design websites to push and pull visitors in a regular browser as well as a mobile browser. The visitor’s experience should be optimized for both instances.
Some suggestions –
• If you are a restaurant, offer a mobile ready version of your menu, daily specials, and locations and times; avoid uploading PDFs and other unnecessary downloadable documents that are only usable for part of your potential audience.
• If you are a church, offer a mobile optimized page listing service times, building location, children’s schedules, and maybe a mobile payment processing application for accepting tithes, offerings, and donations.
• If you are a business, offer a mobile contact form solution that will quickly allow a visitor to send you an email, instant message, Tweet, or Facebook comment.
• If you are a retailer, can customers purchase your product from their phone? Could a sales person assist a customer with purchasing an order using only their cell phone?
Technology is continuing to evolve. Evolve Systems is here to offer advice on how to enhance your business through cutting edge technology. Evolve Systems offers solutions for your company, business, and website. If you’d like to sit down with one of our staff and discuss how you can have a mobile browser optimized website, send us an email, give us a call, or give a shout out on Twitter or Facebook.