You are the proud owner of a CMS website. That would be Content Management System. Most likely your platform is WordPress, Concrete5 or Drupal. Your investment in a CMS website should have come with training so you can easily make changes and keep the majority of your site up-to-date with little hassle. Here’s a short list of quick updates to make.
5 Things to Update Today
If at all possible – include your NAP in the footer. Name – Address – Phone number are expected in most cases to be found in the footer as well as the Contact Us page. NAP in the footer helps search engines to list your site in local results and helps mobile users find you without multiple clicks.
Do you have a lead capture opportunity on your page? You should. Most common is a brief benefit statement – like Sign-Up for Emails and Promos. Offer a segmented list option so visitors can choose the lists that will offer them the benefits they are looking for – like Monthly Newsletters, Weekly News Recap or Daily Updates, etc.
Make sure you remove or replace outdated News items or Promotions. A visitor should be rewarded with the most current information possible.
Finally make sure your menu options, messaging and imaging answer the questions – who are you, what do you do and why does it benefit me? Without this kind of language you will experience high bounce rates, low click-through rates and poorer UX (user experience).
That’s it – five quick tips. One thing we know is that even if you can update your site – time can get in the way. Ask us about Website Maintenance Plans to keep your site fresh and appealing for your prospects and customers.